What is Content Marketing?
Content Marketing describes the process of creating and distributing any kind of media your company owns: Text, Video, Audio, PDFs or Images.
The goal is to create entertaining, informal or helping content for new or existing customers. People and Search Engines love media diversity.
With the right media-mix for your target group, we can strengthen your brand, position your company as an expert in your field and start automating your sales.
Content Marketing Benefits
- Search Engines love good content
- Generate value for your customers
- Encourage loyalty and trust
- Use it in your marketing campaigns
Content Marketing Strategy: Do you have a plan to generate new content?
You probably heard how important Content Marketing is for company growth. With a well thought out plan will your company generate sustainable and cost efficient leads and customers.
Can you answer the following questions about your content marketing strategy?
- When will your next piece of content be created?
- When was the last time your existing content was updated?
- What type of media works best for your customers?
We define goals, research topics, brainstorm new ideas and gather information for your company. take control over your content with a proper content marketing strategy.
Content Marketing B2B: Do you have what you need for a convincing communication?
To successfully reach new customers your offers need to be convincing. B2B content marketing differs in several points from B2C. Keep the following differences in mind.
- Smaller focus-group
- Longer buying-cycle
- Value is more important
- Your first goal is to generate leads
Handling customers and creating content for them is another big difference, but one thing B2B and B2C have in common: Effective content encourages potential customers to interact with your company.
As your online marketing agency are we also in the B2B market and work with several businesses. Benefit from our vast experience and ask us for an appointment.