Pros and Cons of hiring an Online Marketing Agency

You think you need to hire an Online Marketing Agency but you don't know where to start? Read this article to help you understand the pros and cons.
Icon with a clipboard including pros and cons

Prejudices towards Online Marketing Agencies

  1. Costs too much
  2. A good agency is diffcult to find
  3. Conflict of interest
  4. Employee turnover
  5. Outsourcing
Click on one of the prejudices and find out how we at Knetemann overcome them.

10 Pros when Hiring an Online Marketing Agency

1. Fresh ideas

When online marketing is done by yourself, operational blindness creeps in quickly. An agency brings new ideas and motivates you to see new opportunities for your company.

2. Comprehensive Solutions

Not only do you get expert knowledge about SEO, SEA or Content Marketing, you also get solutions which take every of these into account to plan the best course of action for your company. This generates an exponential added value.

3. Time for your core business

Proper online marketing takes time and effort. When an external expert takes care of this, you have less work and more time. Invest your time in what you love: your core business.

4. Cost efficient

An employee has various costs: wages, work space, social benefits, downtime costs, training, etc. With an agency, you just pay a fee and receive a positive ROI (Return of Investment).

5. Access to data

Online marketing means collecting data. These are collected and sorted using paid software. Agencies not only make this data available to you, they also cover the costs.

6. Analytical reporting

The collected data is interpreted and presented in an impactful form. Agencies analyze a large amount of data to give you suggestions on how your company can achieve more.

7. Addition to your team

Experts are available to answer any questions you may have about online marketing and are therefore an extension of your team. This gives security and helps your employees to further train themselves.

8. Scalable offer

No matter where you need help at the beginning, you can always build on the successes and expand the budget or scope of duties.

9. Flexible employees

Not only can an agency help you scale your sales, they are also flexible when it comes to costs. When the economy is going bad, the cost of an agency can be easier adjusted than the cost of your employees.

10. Speed

Digital agencies have an assigned area of ​​responsibility and are not distracted by meetings or employees with other topics. Results are therefore achieved faster.

Are you unsure whether an agency is the right solution?

Every company has different needs and budgets. In addition, online marketing is a complex topic.

Nor does it help that agencies have a bad reputation with some. It is often said that they are too expensive or rip off customers.

I would like to discuss five of the biggest prejudices and show you how we at Knetemann overcome these prejudices.

Customer is deciding if he should do online marketing inhouse or with an agency.

5 Prejudices of an Online Marketing Agency

1. Costs too much

If agencies do not optimize their marketing measures and communicate too little, costs can get out of hand.
How we do this: Dank unserem flexiblen Kostenmodell können Sie wählen, ob nach Aufwand, Kostendach, Pauschale oder Mischform verrechnet wird. Ausserdem kommunizieren wir mindestens 1-mal im Monat ein die Zahlen und das Vorgehen. So haben Sie stets volle Transparenz.

2. Eine gute Agentur ist schwer zu finden

Die richtige Agentur für Ihr Unternehmen zu finden ist nicht immer einfach. Es gibt verschiedenste Arten von Online Agenturen mit individuellen Vor- und Nachteilen.
How we do this: Thanks to our flexible cost model, you can choose whether you will be charged according to effort, cost ceiling, flat rate or mixed form. In addition, we communicate the numbers and the procedure at least once a month. So you always have full transparency.

3. Conflict of interest

Agencies that specialize in an industry can work for your competition and thus consciously or unconsciously play you off against the competition.
How we do this: Online marketing is directly related to sales. In our opinion it would be unfair if we also served your competition. We therefore only look after one customer per branch and area.

4. Employee turnover

Agency employees have a high turnover. For you as a customer it is of course difficult when a person who works for you suddenly changes. Old mistakes are repeated this way and slows down the whole project for a certain period of time.
Wie wir das machen: Your designated expert will always be long-term employee.

5. Outsourcing

Outsourcing is normal nowadays. Unfortunately, many agencies outsource so much work, that it affect the quality of the work to a point where you feel it.
Wie wir das machen: We only outsource if it optimises the costs for you while upholding our high quality standards. Which is why we only work with long-term partners whom we can trust.

Conclusion

The Internet is becoming more and more important as a sales channel for small, medium and large companies. Online marketing will therefore be more in demand in the future than ever before.

When looking for an agency, ask lots of questions and listen to your gut when deciding. There are many good online marketing agencies who put your business in their focus.

Are you looking for a partner for online marketing? Test us.

Finding a suitable partner is a difficult undertaking. You search the Internet, someone is recommended or you receive an e-mail where a possible candidate introduces itself.

But only when you have tried an agency do you know whether it fits or not.

We want to take the uncertainty out of you and help planning your online success. Register for an SEO check and let us convince you. No risk and no contract.

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