What Is SEA?
SEA is an Acronym which means Search Engine Advertisement. With SEA you can bring new users to your website through paid ads on search engine results.
SEA is a big part in SEM (Search Engine Marketing) where the second part is SEO (Search Engine Optimisation)
Search Engines like Google have a reserved part in their search results which is used for ads. These ad-spaces can be purchased to reach your targeted group.
What is the cost of SEA?
SEA takes several elements into account when calculating the cost. When you create a campaign on a search engine you have to decide what keywords you want to trigger your ads.
The Price per Click (PPC) depends on how high the competition is for these chosen keywords. This is the main reason why you can't set the price for each campaign to the same amount. Price per click can range from CHF 0.10 up to CHF 500 and even more.
When you don't want or don't know how to create a campaign you will have to hire someone to help you. The cost of these agencies can differ a lot as well. Our price for small companies start at CHF 500 per month for small campaigns.
For SEA, as for SEO, it is important that you find a trustful partner who treats you fair and is transparent in everything they do.